Persaingan para vendor menawarkan kecanggihan TV berteknologi 3D pada konsumen kini bermuara pada suatu hal yang positif yaitu dengan dihadirkannya Full HD 3D Glass Initiative.

[tab: Full HD 3D Glass Initiative]

Full HD 3D Glass Initiative adalah teknologi kacamata 3D Active Shutter pertama hasil kolaborasi dari 4 vendor terkemuka yaitu Panasonic, Samsung, Sony dan Xpand 3D.

Hasilnya, kacamata ini kedepannya akan menjadi sebuah standar baru teknologi kacamata 3D yang akan diimplementasikan ke generasi terbaru TV 3D dari Panasonic, Samsung dan Sony dengan tujuan utama yaitu memudahkan para konsumen agar kacamata 3D yang telah dimiliki masih dapat digunakan jika ingin mengganti TV 3D mereka.

Ide yang sangat baik ini memang dapat dikatakan sebagai sebuah inovasi baru yang sangat menjanjikan dalam perkembangan teknologi 3D kedepan. Namun, kalau boleh berharap semoga saja teknologi Full HD 3D Glass Initiative dimasa mendatang akan menjadi sebuah standarisasi teknologi 3D pada seluruh TV 3D di dunia dan tidak sebatas pada TV 3D dari Panasonic, Samsung atau Sony saja. Kita tunggu saja perkembangannya lebih lanjut..

[tab:Press Release]

PANASONIC, SAMSUNG, SONY, AND XPAND 3D JOIN FORCES
IN ‘FULL HD 3D GLASSES INITIATIVE’

Four Companies Will Seek Development of Joint Licensing on
‘BLUETOOTH? ENABLED RF’ and ‘IR’ Consumer 3D Active Glasses

August 8, 2011- Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) today announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”

With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D*, to the proprietary protocols of Samsung and Sony, respectively.

The license of today’s newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, at which time the development of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.
Today’s announcement marks a unique collaboration of the world’s leading 3D TV manufacturers and 3D technology providers for the benefit of consumers. Glasses utilizing 3D active technology benefits consumers in that they enable Full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement thanks to Bluetooth? technology.

“Panasonic has been working to standardize 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today’s latest collaboration will incorporate our previous concept into these new standardization efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation. “We hope the expanded collaboration on this 3D standardization initiative will make a significant contribution toward accelerating the growth of 3D-related products.”

“Today’s announced collaboration underscores Samsung’s promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D-the technology that provides the clearest and most immersive 3D experience available.”

“Through this alliance, we all look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.

“We are delighted to contribute our efforts and technologies to the Full HD 3D Glasses Initiative for both RF and IR technology that we announced today with Panasonic, Samsung and Sony. This initiative reinforces the consumer electronics industry’s commitment to highest 3D quality and provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability,” said Maria Costeira, XPAND 3D’s CEO.

The Bluetooth SIG supports the industry’s move to standardize on Bluetooth technology in 3D glasses.

“These market leaders are coming together to make the 3D experience better for the consumer. It makes perfect sense that Bluetooth technology would be a vital component of that solution, both for its mass market ubiquity and the freedom and convenience it provides,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “And while today’s news is exciting, this is just the beginning-Bluetooth technology in the living room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room-the TV.”

*The protocols jointly developed by Panasonic and XPAND: They were announced in March 2011 and supported by eight participant companies: Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Consumer Electronics Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.